ANTIMATTER
AI × FIVE9
× KSE
0%
Initializing Full-Stack Fan Intelligence
Strategic Partnership Architecture • 2026

Antimatter AI
× Five9
× Kroenke

A full-stack fan intelligence platform — ATOM owns the in-app AI layer, Five9 owns the contact layer, KSE owns every bit of data. Zero overlap. Total coverage. One unstoppable story.

Antimatter AI ATOM × Five9 Genius AI × KSE Ignite · KORE DWA Ticketmaster Five9 Fusion ISV
0%
of fan mobile time in-app
0
KSE properties on Ignite
0
product overlap between ATOM & Five9
0
unified fan journey end-to-end
Why KSE

The Opportunity at Kroenke

KSE deployed Ticketmaster Ignite across all four properties — Nuggets, Avalanche, Rapids, Mammoth. 90% of fan mobile time lives inside their apps. Two major gaps remain unsolved.

Gap 1

In-App Intelligence

Ignite modules are high-traffic placements beneath every digital ticket — but they're static. No AI layer deciding which offer each fan sees, no revenue optimization agent firing when demand softens, and no automation connecting KORE fan data to real-time in-app decisions. ATOM closes this gap.

Gap 2

Fan Contact & Outreach

KSE's box office, fan relations, and membership teams handle enormous contact volume with no intelligent IVA, no proactive outbound automation, and no unified omnichannel platform. Four properties. One contact center need. Five9 closes this gap.

Ignite

What's Already Working

"Ticketmaster Ignite provides us with the flexibility to innovate, enhance the fan experience, and minimize friction at every touchpoint." — Ricky Casady, VP of Ticketing, KSE. The foundation is live. The intelligence layer is what's missing.

Together

The Full-Stack Answer

Neither ATOM nor Five9 alone covers the full fan journey. Together, they cover every touchpoint from the first app-open to the post-game renewal call — with KSE owning all data in its VPC, and a clean handoff at every escalation point.


Partnership Roles

Clean Division. Zero Overlap.

Each partner owns a completely distinct layer of the KSE fan journey. No stepping on toes. No redundant tools. No competing roadmaps.

Antimatter AI

In-App Intelligence Layer

ATOM embeds inside the KSE mobile app and Ignite SDK — reading fan context, orchestrating KORE DWA data, and making real-time revenue decisions before a fan ever contacts support.

Ignite module AI optimization
Real-time revenue agent (bundles, upgrades)
KORE DWA data orchestration
Sponsor impression & recap automation
Ops briefing & post-game debrief agents
VPC / edge deployment (Akamai + Linode)

Five9

Contact & Agent Layer

Five9 powers everything between a fan and a human agent — the box office, membership renewals, proactive game-day outreach, and omnichannel fan support across all four KSE properties.

IVA: 24/7 voice + digital fan self-service
AI Agent Assist for live KSE staff
Proactive Notification (SMS, voice, email)
Outbound dialer for membership renewals
Omnichannel: voice, SMS, chat, WhatsApp
WEM + gamification for box office staff

Kroenke Sports & Entertainment

Data Owner & Client

KSE owns all fan data, all platform IP, and all AI outputs. ATOM and Five9 read from KORE DWA — neither writes to nor retains KSE fan data outside KSE's private cloud.

KORE DWA as master fan record
Four Ignite module deployments (live)
Ticketmaster Account Manager integration
Full VPC data ownership — zero 3rd-party training
KSE-branded, white-label deployment
Cross-property: Nuggets, Avs, Rapids, Mammoth

Integration Architecture

How the Stack Connects

ATOM and Five9 are orchestrated through governed APIs — with the KSE fan profile in KORE as the shared source of truth. Neither system overwrites the other.

📱

KSE Mobile App + Ignite SDK

Fan opens ticket. Ignite SDK triggers ATOM context evaluation in real time.

event stream
⚛️

ATOM Agent Layer

Orchestration, retrieval, tool calls, revenue agents, sponsor automation — inside KSE VPC

AI Agent Connect API
📞

Five9 IVA + Agent Desktop

Escalation handoff with full context. IVA resolves or routes to live KSE agent.

🏟️

KORE DWA (Fan Profile)

Master fan record. Both ATOM and Five9 read — neither owns or trains on this data.

governed connectors
🔄

Unified Fan Context

ATOM enriches profile post-session. Five9 VoiceStream feeds transcript data back. Bidirectional.

TranscriptStream API
📊

Five9 OneVUE Analytics

Consolidated KSE reporting across all interaction types. ATOM events feed in for cross-platform visibility.

Integration APIs & Protocols

Five9 AI Agent Connect API
VoiceStream + TranscriptStream
KORE DWA REST APIs
Ignite SDK Event Stream
Ticketmaster Account Manager API
Five9 OneVUE Analytics Feed
Legends Commerce Feed
KSE VPC Private Networking

Five9 at KSE

What Five9 Brings

Five9 is an 8× Gartner Magic Quadrant Leader for CCaaS. Every capability below is already production-proven and maps directly to a KSE use case.

Intelligent Virtual Agent (IVA)

24/7 voice + digital self-service for tickets, refunds, account access, and event logistics. NLP, voice biometrics, and generative AI summaries across all four KSE properties — automatically.

AI Agent Assist

Real-time transcription, guidance cards, and post-call summaries for KSE's live fan relations staff. Documented to reduce handle time by 120 seconds per call in Forrester's 2025 TEI Study.

Proactive Notification

Automated omnichannel outbound: game-day parking alerts, membership renewal windows, last-minute upgrade availability, sellout warnings — via SMS, voice, or email. Zero manual triggers.

Omnichannel Digital Engagement

Voice, SMS, email, webchat, WhatsApp (Meta partnership), and social — in a single agent interface. Full cross-channel fan history. No repeated context for fans who switch channels mid-journey.

Predictive Dialer + Digital Outreach

Systematic season ticket renewal and new membership campaigns across all four KSE properties. Preview Dialer serves full KORE account context before connecting — every renewal call is informed.

WEM + Gamification + OneVUE

Workforce scheduling, QA monitoring, agent gamification (leaderboards, badges, competitions) for box office staff. OneVUE analytics delivers one cross-property performance dashboard for KSE leadership.


Joint Use Cases

ATOM + Five9 in Action

Interactive scenarios showing exactly how ATOM and Five9 cover complementary fan touchpoints — and hand off seamlessly between them.

End-to-End Fan Journey

ATOM handles the in-app experience. Five9 handles the contact moment. Context flows seamlessly between both via KORE and the Five9 AI Agent Connect API.

1
Pre-Game — ATOM Fires First

Fan opens KSE app. ATOM reads seat, history, KORE profile via Ignite SDK. Surfaces personalized parking, entrance, F&B pre-order, upgrade offer — all beneath the digital ticket.

2
In-Venue — ATOM Optimizes

ATOM detects halftime window, fires targeted F&B offer. Fan converts via one-tap Ignite module. Revenue logged to KORE. ATOM agent monitors Q3 window.

3
Escalation — Handoff to Five9

Fan has a billing question ATOM can't resolve. ATOM transfers full context (transcript, intent, fan profile) to Five9 IVA via AI Agent Connect API. Fan never repeats themselves.

4
Post-Game — Both Systems Debrief

ATOM auto-writes the revenue debrief. Five9 VoiceStream feeds call data back to KORE. KSE execs get a unified picture: in-app conversions + contact resolutions in one dashboard.

Live Data Flow — Fan Journey
ATOM
Five9
KSE
Resolved
Fan opens KSE App → Ticket ViewKSE App
Ignite SDK triggers ATOM context evaluation
ATOM reads: seat · history · game state · KORE profileATOM
Agent computes next-best action in real time
ATOM fires: "Upgrade to Club Suite — $48 — 1 tap"ATOM
Fan converts → revenue event logged to KORE
Fan asks: "Can I get a refund on a ticket?"Escalation
ATOM transfers full context via AI Agent Connect API
Five9 IVA picks up context — fan never repeats themselvesFive9
IVA resolves in 45 sec → transcript back to KORE
Fan satisfied ✓ · KORE enriched · Both systems debriefDone

Dynamic Revenue Engine

ATOM detects soft demand by 11am and fires a targeted bundle through Ignite. Five9 handles fans who call in response — with full context already loaded.

1
ATOM: Morning Demand Scan

ATOM reads KORE DWA — detects 23% unsold lower bowl at 11am. Builds targeted food + upgrade bundle at $38 for KORE mid-tier segment.

2
Five9: Proactive Push

Five9 Proactive Notification fires SMS/push to 4,200 segment members at 12:30pm with the bundle offer and a one-tap callback option.

3
ATOM: In-App Conversion

847 fans tap the Ignite module offer. ATOM tracks conversion, adjusts halftime F&B offer targeting based on real-time uptake data.

4
Five9: Inbound Callbacks

Fans who clicked callback are routed to Five9 IVA with bundle context pre-loaded. 92% resolve without live agent. 8% routed with AI Agent Assist.

Live Data Flow — Revenue Engine
ATOM
Five9
KSE
Resolved
11am: ATOM detects 23% lower bowl unsoldATOM
Revenue anomaly → agent activates, bundles built
ATOM builds: $38 food + upgrade bundle for KORE mid-tierATOM
Segment defined → Five9 campaign payload sent
Five9 Proactive Notification: SMS to 4,200 fans @ 12:30pmFive9
847 fans tap Ignite module → in-app conversions
Five9 IVA handles inbound callbacks — 92% autonomousFive9
All resolutions + outcomes written back to KORE
+$112K incremental revenue ✓ · 0 manual stepsDone

Membership Retention Loop

ATOM scores renewal risk in KORE. Five9 fires proactive outbound campaigns and routes at-risk holders to membership specialists — before they churn.

1
ATOM: Churn Scoring

ATOM analyzes season holder behavior in KORE DWA — game attendance, app engagement, spend velocity, missed games — and generates a renewal risk score per holder.

2
Five9: Proactive Outbound

Five9 fires a personalized renewal offer via SMS or voice to high-risk holders 90 days before renewal deadline, with a direct callback option to a KSE membership specialist.

3
Five9: Preview Dialer Campaigns

KSE membership staff use Five9 Preview Dialer for warm renewal outreach — full account history, KORE risk score, and ATOM-recommended upsell loaded before the call connects.

4
ATOM: Post-Renewal Enrichment

Renewal outcome (retained, churned, upgraded) written back to KORE. ATOM updates model. Next cycle predictions are more accurate across all four properties.

Live Data Flow — Membership Retention
ATOM
Five9
KSE
Resolved
ATOM scans all season holders in KORE DWAATOM
Churn risk score 0–100 generated per holder
High-risk list exported → Five9 campaign queueATOM
Personalized offer + callback trigger payload sent
Five9: SMS campaign fires → warm callback queueFive9
KSE staff connects — full KORE context pre-loaded
Preview Dialer: ATOM risk score + upsell recommendationFive9
Renewal outcome written back to KORE
Retained ✓ · ATOM model improves · Cross-property syncDone

Sponsor Intelligence

ATOM tracks sponsor commitments against actual Ignite impressions and auto-writes post-game recaps. Five9 routes sponsor inquiries and delivers pacing alerts to account managers.

1
ATOM: Pacing Surveillance

ATOM ingests sponsor SLAs and monitors Ignite impression delivery against contracted volumes — alerting the KSE partnerships team when pacing is at risk before the shortfall occurs.

2
Five9: Sponsor Communications

Five9 routes sponsor inquiries, status check calls, and placement requests to KSE partnerships staff with full account context pre-loaded via AI Agent Assist.

3
ATOM: Auto-Generated Recaps

Post-event, ATOM generates sponsor recap decks in 30 seconds: impressions delivered, click rates, conversions, fan reach, pacing vs. contract — ready before 9am.

4
Five9: Renewal Outreach

Five9 Preview Dialer campaigns fire for sponsor renewal windows, with ATOM-generated performance narrative loaded as the call brief for the KSE partnerships team.

Live Data Flow — Sponsor Intelligence
ATOM
Five9
KSE
Resolved
Sponsor SLA ingested: 2M impressions / seasonKSE Data
ATOM monitors Ignite SDK event stream daily
ATOM: 1.4M delivered (70%) — pacing alert firesATOM
Catch-up placement recommendations generated
Five9 routes sponsor call → KSE account managerFive9
AI Agent Assist: contract + pacing + recommendation loaded
Season ends → ATOM generates recap deck in 30 secATOM
2.1M impressions · 4.2% CTR · full delivery confirmed
Sponsor renews +20% ✓ · Recap ready before 9amDone

Five9 Fusion ISV Program

The Partnership Mechanism

Five9 launched the expanded Fusion Partner Program at Enterprise Connect in March 2026 — the formal commercial and technical vehicle for Antimatter AI to operate as a certified Five9 ISV partner.

Why ATOM is a Natural Fit

Five9 Fusion is designed for ISVs and embedded technology partners building on top of the Five9 platform. ATOM doesn't compete with Five9 — it generates escalation demand that makes Five9's contact center more valuable. That's the definition of an ideal ISV partner.

1
ISV Partner Listing

ATOM listed on the Five9 CX Marketplace — co-branded, searchable by Five9's 3,000+ enterprise customers and 1,400+ global partners.

2
AI Agent Connect Integration

ATOM registers as an AI Agent Connect partner — enabling seamless in-app to Five9 context handoff at every escalation point in the KSE fan journey.

3
Co-Sell with Five9 AEs

Five9 account executives co-presenting ATOM to sports and entertainment prospects — a natural expansion into venues, arenas, and franchise networks.

4
OneVUE Reporting Integration

ATOM in-app events feed into Five9 OneVUE — giving KSE leadership a unified view of in-app conversions and contact performance in one dashboard.

APIs AvailableProduction

AI Agent Connect API · VoiceStream · TranscriptStream · Five9 CX Marketplace APIs · OneVUE Analytics API · Workflow Automation connectors

Commercial BenefitsFusion ISV

Co-marketing support · CX Marketplace listing · Five9 AE co-sell motion · Referral commissions · Joint press release eligibility · Partner portal access

Why It Works for ATOMZero Overlap

Every ATOM deployment at KSE generates contact volume that flows to Five9. More ATOM = more Five9 pipeline. Five9 AEs have direct incentive to recommend ATOM.

Joint Narrative PowerUnique

"Full-stack fan AI" — no single incumbent can match the combined in-app + contact layer story. Together, ATOM + Five9 own the narrative.

Live Scenario

Tuesday Nuggets — ATOM + Five9 End-to-End

A full game-day walkthrough from 11am soft-demand detection to post-game debrief — showing exactly where ATOM operates and where Five9 takes over.

🏀 Nuggets vs Warriors · Ball Arena · Tue 7:00pm
23% unsold lower bowl · soft demand detected
11:00 AM
ATOM: Demand Detection23% lower bowl unsold. ATOM builds: seat upgrade + F&B voucher = $38 bundle for KORE mid-tier segment.
ATOM
12:30 PM
Five9: Proactive SMSFive9 fires targeted SMS to 4,200 fans: "Upgrade + F&B for $38 today only." Callback option included.
Five9
2:00 PM
Five9: Inbound Callbacks312 fans click callback. Five9 IVA handles 92% with bundle context loaded. 8% → live agent with AI Assist.
Five9
5:00 PM
ATOM: Pre-Game ConciergePersonalized itinerary pushed via Ignite: best entrance, parking, club access, Altitude Authentics offer.
ATOM
6:45 PM
ATOM: In-Venue UpsellFan opens ticket. ATOM: "Your upgrade is waiting — 1 tap." 847 fans convert. F&B pre-order queued.
ATOM
Halftime
ATOM: F&B WindowTargeted food + drink offer live. ATOM monitors conversion, adjusts for Q3 window in real time.
ATOM
Post-Game
Both: Debrief GeneratedATOM: $112K revenue debrief. Five9 VoiceStream: transcript data → KORE. Unified dashboard for KSE execs.
Joint
Year 1 Targets

What KSE Can Target

Concrete Year 1 targets based on ATOM's enterprise deployment model, Five9's documented customer benchmarks, and Ignite's existing engagement architecture.

+35%

Incremental per-fan revenue from ATOM-driven Ignite upsells across parking, merch, F&B, and seat upgrades across all four KSE properties.

−120s

Average handle time reduction per Five9 contact, based on Forrester's 2025 TEI Study for Five9 AI Agent Assist deployed at enterprise scale.

4 Props

One shared ATOM + Five9 stack across Nuggets, Avalanche, Rapids, and Mammoth — learnings and campaign performance compound cross-property.

0 hrs

Manual sponsor reporting per event. ATOM auto-generates all post-game recaps and performance narratives, ready by 9am the next morning.

100%

KSE IP ownership. All ATOM agents, Five9 interactions, fan data, and AI outputs stay inside KSE's VPC. Neither vendor trains on KSE data.

Real-Time

Revenue optimization fires the morning of each game. No waiting for season-end analysis. ATOM detects and acts within hours of a demand gap.

Next Step

Ready to Build This
at KSE?

Schedule a 30-minute technical walkthrough — ATOM and Five9 demoed live against a simulated KSE Ignite + KORE environment. No slides. Just a working system.